Walmart heirs, Tom and Steuart Walton thought they had secured the Rapha brand for £200m, but instead bought one jersey and a pair of socks.
Rapha customer, Dan Archer was in the London store when the billionaire brothers made their purchase.
“I was queuing to pay for some leather bib shorts, when these American guys in front paid £200m for a jersey and a pair of socks. Nothing unusual about that.” said Archer.
“After handing over the money they started high-fiving and hugging each other. Again, I didn’t think anything of it.”
“But when the checkout guy put their things in a bag and asked for the next customer they seemed a bit confused.
“They started claiming there’d been a mistake, and that the money they’d paid wasn’t for a jersey and some socks, but was for the entire business.
“Of course everyone in the shop burst out laughing. A small child, being fitted for some Himalayan crocodile leather track gloves, said ‘Mother, those men are silly aren’t they!’ and we all laughed some more.”
“Despite our kind-hearted British banter, they failed to see the funny side of their mistake. One of them said, ‘This is bullshit. Do you seriously expect us to believe we just paid £200m for a jersey?’
“I pointed out that they’d also bought some socks and everyone, except them, laughed a bit more.
“I don’t know if they were just trying to blag a discount or what. In the end I felt a bit sorry for them and suggested they might find some bargains in Aldi.”